Located in the Alfred Dunhill store in the Prince’s Building, Alfie’s by KEE is divided into two areas, a restaurant area and a more relaxed lounge/bar section. The décor is similarly stylish to the fabulous Kee Club, the owners of which joined forces with Alfred Dunhill for the project. The feeling is a modern twist on a gentleman’s smoking room that manages to be welcoming to ladies, too. The atmosphere on our visit was lively with both the lounge and the restaurant replete with drinkers and diners, many of whom are likely to have dropped by straight from nearby Central offices.

The menu consists of British stalwarts such as prawn cocktail, fish and chips, roast chicken, fillet steak and bangers and mash. The fairly limited and somewhat obvious selection, however, may leave some guests struggling to find something that takes their fancy. The H.Forman & Son’s London Cure Smoked Salmon with goat’s curd, lightly pickled cucumber and haricot vert was more of a salad than the description implied and the quality of the smoked salmon was somewhat overwhelmed. The dish would have benefited from a slice of lemon, which was surprisingly absent. The prawn cocktail tasted fresh and there was a reasonable serving of prawns. The Ticklemore goat cheese, sage and caramelised onion tart was well presented, but the filling had a consistency similar to cottage cheese and there was not as much flavour as expected. The cod in the fish and chips was well cooked and the large, fat chips hit the spot, though the accompanying mushy peas were a little bland - though the cottage pie was exceedingly tasty with succulent, tender pieces of veal in a rich gravy topped by creamy, smooth potato. The highlight of the meal was dessert, particularly the Eton mess, which was excellent. The apple and raisin crumble was also worth a nod.

The wine list is strong with a good selection of new and old world wines. The by-the-glass list is concise at four whites and four reds, but is very well selected and reasonably priced. Diners can also select wine from the attached Berry Bros wine store and pay corkage.

While the staff was eager to please, the service was patchy with some real faux pas, such as trying to fill an empty (used) white wine glass with red wine. Hopefully these are teething problem that will get ironed out over the next few months.

Dinner and a couple of glasses of wine will set you back around HK$1,000 - a little on the expensive side for posh pub food despite the excellent surroundings.